PlantX Digital Marketing and Social Media Manager

Project background

- Hired as a consultant social media manager for vegan food company PlantX

- In charge of strategy for socials for brick and mortar stores as well as online e-commerce business and promotion of delivery app management

- Manage and direct creative for UGC generated content

- Select specific brand ambassadors to test and promote products and monitor sales by pulling analytics from each promo code used

- Coordinate social media posting activities; monitor responses to social media conversations

- Designed custom posts to promote online sales and delivery-app sales to drive revenue

- Prepare monthly reports and analysis of email and social media channels, and web traffic, and delivery app sales

- Write copy for instagram posts and recommend improvements to design and targeting, based on results, to improve effectiveness of marketing activities