Orwasher's Digital Marketing Management
Social Media Copywriting
A sampling of the social media copy I wrote for Orwasher's Bakery while managing their social media
Project background
- Worked at Orwasher's as a freelance digital marketing consultant managing their socials
- Took photos and videos of product and seasonal specials to use for their Instagram and website
- Partnered with them for a holiday campaign to launch seasonal products and drive online ordering
- Wrote copy for Instagram feed and created reels and stories
- Created several viral posts under community hashtags that led to customer response and reposts
- Created custom content for Instagram including photo carousels, videos, and industry and event-specific Instagram Stories
- Focused on three KPI metrics for Instagram: Increasing followers, engagement, and likes